Ads to Denormalize Domestic Abuse in Calgary Canned by Television Bureau of Canada: Reason? Too graphic!Monday, July 26 2010
Ads to Denormalize Domestic Abuse in Calgary Canned by Television Bureau of Canada: Reason? Too graphic!
Television ads that show a man viciously beating a female colleague because she corrected him in a boardroom meeting, and a father assaulting a waitress because she dropped some coffee will not be shown because the Television Bureau of Canada deems them too graphic.
HomeFront Society of Calgary wanted to run the ads as part of their campaign to "denormalize domestic abuse". Both ads, based on events from police investigations, end with the tag line "You wouldn't get away with it here. You shouldn't get away with it at home."
In their letter of appeal, they note very violent scenes, notably in the Sopranos, where recently a man beat his pregnant girlfriend to death because he did not want the hassles of a child with her, following which he reenters a bar and continues having fun. "We keep hearing that the regulations around programming are different than the ones around commercial production... The reality is that scenes like the one from the Sopranos... normalize the beating and killing of women and children... it becomes a normal, acceptable part of what families see in their living rooms every night.... One of the great hypocrisies on the air is that we can watch The Sopranos but God forbid that we actually talk about denormalizing the violence which is very normal in these shows that people watch on a regular basis."
View the banned ads at