Emergency Contraception Campaign UnderwayMonday, July 26 2010
The Canadian Federation for Sexual Health has launched its Emergency Contraception public awareness campaign. The poster and postcard campaign are part of a nation-wide awareness campaign supported by the Ontario Women’s Health Council - highlighting the fact that emergency contraception (EC) is now available at the pharmacy counter, without a doctor’s prescription.
More than 70% of women in Canada know about emergency contraception, but many are unaware that EC is now available directly from a pharmacist. Since EC is more effective the earlier it is used, it is essential to increase awareness about this new access point.
In addition to the postcards and posters, Canadians can also find updated information on emergency contraception, including what it is, how it works, and where to get it, by calling the new national toll-free line at 1-888-270-7444 or by visiting the Canadian Federation for Sexual Health website at http://www.cfsh.ca/ppfc/content.asp?articleid=503.
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