Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes
Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes, Sharon Lamb & Lyn Mikel Brown. St. Martin?s Press, $33.95
The stereotype-laden message, delivered through clothes, music, books, and TV, is essentially a continuous plea for girls to put their energies into beauty products, shopping, fashion, and boys. This constant marketing, cheapening of relationships, absence of good women role models, and stereotyping and sexualization of girls is something that parents need to first understand before they can take action. Lamb and Brown teach parents how to understand these influences, give them guidance on how to talk to their daughters about these negative images, and provide the tools to help girls make positive choices about the way they are in the world.